How Governments Grow on Social While Maintaining Security

Ashley Reid

Senior Business Value Analyst, Hootsuite

Details

Living in a digital world presents a unique set of challenges for governments working to engage with their communities on social media. As agencies struggle to balance the demands of sharing information and growing their audience with the need to be available and responsive on social media, they also need to protect their social accounts against risk and compliance threats including misinformation, fraud, and impersonation.

We've invited experts in both social media security and brand awareness to share practical ways government agencies can build their audience and connect with constituents while ensuring security and winning trust.

What you’ll learn

How to build meaningful connections and trust with your community through content that resonates with your audience.
How to make informed decisions by listening to public sentiment, gathering immediate feedback, and publishing real-time crisis alerts.
How to stay compliant with relevant regulations while protecting your social media accounts against impersonations and scams.

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Industries:

Government

Ashley Reid
Senior Business Value Analyst, Hootsuite
Ashley researches and analyzes healthcare industry trends and works with Hootsuite’s healthcare prospects and clients to help them understand how social media aligns to their organizational objectives and elevate their social performance.
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Keren Cummins
Director of Federal Civilian Solutions, ZeroFOX
Keren Cummins is the Director of Federal Civilian Solutions for ZeroFOX. Keren has managed both state (Texas) and federal technology programs, and became involved in electronic authentication and cybersecurity concerns while working for the US Department of Commerce, receiving multiple federal awards for her leadership at Commerce's National Technical Information Service. Over the last twenty years she has worked for cybersecurity companies spanning public key infrastructure, vulnerability management, log management and compliance monitoring.
In 2018 she became fascinated with the challenges of securing the burgeoning social and digital channels that surround us both at work and in private life, and joined ZeroFOX shortly afterward to help drive greater understanding and adoption of digital risk protection across the federal sector.