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Diversity, Equity, and Inclusion

We want to provide the best employee experience in SaaS. That means making Hootsuite a place where everyone feels safe, welcomed, valued, and empowered to do their best work without compromising who they are.


Hootsuite pledges to honour equal pay for all employees, regardless of factors such as gender, sexual orientation, neurodiversity, age, race, or ethnicity.

Through measurable actions, beginning with annual Pay Equity Assessments, we aim to address and eliminate existing pay gaps within the organization.

person sitting on chair with a laptop

Employee Resource Groups: One team, many voices

When we asked our employees how we could better support members of underrepresented groups at Hootsuite, they responded with two requests: help us create safe, inclusive spaces and provide more learning opportunities for all employees.

Based on their feedback, we launched our first Employee Resource Groups:
the Women's ERG, the Neurodiversity ERG, the Black ERG, the LGBTQ+ ERG & the Parents & Caregivers ERG. These groups are an important step toward educating everyone at Hootsuite about the lived experiences of these groups and they play a key role in guiding our collective journey to allyship. 

three people discussing something

Becoming allies for diversity

Real connection begins with learning about each other. Through our partners, we seek to learn and address the challenges faced by underrepresented groups. Their support also increases our pipeline of diverse talent, provides an opportunity to expand our network, and helps our leaders build diverse teams where everyone feels engaged and included.

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  • Black Professionals in Tech Network logo
  • BYP Network logo
  • Exceptional Individuals logo
  • NPower Canada logo
  • Pride at Work Canada logo
  • Seramount logo
Belonging isn’t about asking people to fit in. It’s about asking them to be who they are and be the best version of themselves.
Tara Ataya
Chief People & Diversity Officer

A culture built on inclusion

At Hootsuite, we consider diversity and inclusivity throughout the employee lifecycle—from a prospective employee’s first point of contact, throughout the recruitment process, and well after hiring.

Accessible Recruitment Process

Throughout the hiring process, we ask candidates to raise any need for accommodation to help eliminate barriers to success and to keep our career opportunities accessible to all.

person in wheelchair with another person standing in front of a website

Inclusive Learning

We provide standardized learning programs globally to create a fair and equitable employee experience - starting from your hiring process. Hiring@Hootsuite, Unconscious Bias, Challenging Your Bias and Building Inclusive Teams.

Person leaning into laptop to learn more

Balancing work and well-being

We’re wild about our health and wellness initiatives, and we know our people are wild about them too. Through these, we hope to create a safe space where employees can come exactly as they are and find the support they need to thrive in and out of the workplace.

Comprehensive Benefits

We care about our people, but it’s not enough to just say that. On top of extended health benefits and lifestyle spending accounts, Hootsuite provides coverage for a variety of services where made available by law.

  • Mental Health Services

  • Gender Affirmation Surgery

  • Fertility Treatments

  • Maternity and Parental Leave Top-ups

  • Pension Plan Matching

  • Long-term Disability Insurance

  • Family Care Leave Program

Mental Health Time

We are creating initiatives to encourage employees to take time off work to destress and enjoy their lives (because we work to live, and not vice versa).

Person wearing cucumber over their eyes
  • Owly Time

    Our employees enjoy half-day Fridays in the summer to spend more time outdoors in the sun.

  • Wellness Week

    We simultaneously unplug company-wide for a whole week to collectively focus on our health and wellness.

Intentional Workspaces

Our Vancouver offices not only meet strict building codes for accessibility, but
have also been redesigned for the needs of future office work based on employee

  • Multipurpose Wellness Room

  • Gender-neutral washrooms

  • Mobility device-friendly floor plan

  • Ergonomic furniture and workstations

  • Focus on collaborative spaces

  • Biophilic design

Paving the way to understanding
with dialogue

When it comes to DE&I in the workplace, we foster a culture of belonging through
conversations that deepen our understanding of diverse experiences.

  • Person sitting down looking at phone

    Lived Experience Series

    Guest speakers from diverse backgrounds share their personal stories to challenge our biases, widen our understanding of experiences differing from our own, and support us on our journey to allyship.

  • Person dancing with fingerprint icon in background

    DE&I Learning Programs

    Taking the time to learn together reinforces Hootsuite's culture of belonging and supports employees in building a more inclusive environment for members of underrepresented groups.

News and updates

So, does this sound like a good fit for you?

Check out available positions and begin your career at Hootsuite.

Two people looking laptop together

Our efforts in the community

Learn more about Hootsuite’s initiatives to create a positive
social impact on our communities and our planet.

Get in touch