Skip to content

Boost reach with the no. 1 employee advocacy platform

Increase brand awareness and boost your social presence with Hootsuite employee advocacy tools. Hootsuite Amplify makes it easy for your employees to share your content, massively extending your social reach.

Man looking at phone giving thumbs up with Amplify dashboard

Turn your workforce into a megaphone for your brand

Hootsuite Amplify serves up pre-approved, on-brand content for your employees to share across their social networks in seconds.

Extend your social reach with less effort

Attract new business with no extra effort. Research shows that 92% of an employee’s followers are new to the brand, which means exponential reach when employee advocates share company content to their networks.

Graphic showing a candle surrounded by analytics and social media imagery
Man looking at phone surrounded by social media buttons and analytics metrics

Save money by promoting organically

Reach the same number of people as you would with paid ads for a much smaller budget using employee amplification tools. Tap into the power of organic content and watch your investment pay for itself.

Save time and stand out with AI

Hootsuite’s built-in AI content writer will instantly craft captions and content you can use to create posts in Amplify. And then your team can share them in just one click.

Social media post showing sunglasses with AI writer for generating copy in desired tone
Social media post that reads "we're hiring" with share button

Attract top talent and showcase company culture

People teams use Hootsuite employee advocacy tools for hiring, creating an employer brand, showcasing company culture, and more. Learn more about how companies leverage employee advocacy to entice top talent.

Reach your business goals faster

Encourage employees to share content that helps support your specific business goals. Promote products or services, provide strategic guidance to customers, share company announcements, and more.

Robot on laptop with graphics showing performance metrics

Connect with your team's favorite tools

Hootsuite’s employee advocacy platform is designed to help your team share meaningful content on the go with the tools they already use.

  • Microsoft Teams

    Add Amplify to Microsoft Teams and easily share content to social media networks right from your Teams dashboard.

  • Slack

    View a Slack feed showing content created and approved by your organization and share what you want in a few clicks.

  • UpContent

    Surface fresh, engaging content and turn your employees into industry thought leaders with UpContent content curation tools.

  • TINT

    Reach the right audience with trusted user-generated content, legal rights management, campaign and content builders, and an enterprise UGC platform.

See how far Amplify can take your message

Thinking of implementing an employee advocacy program? Use this free tool to calculate your potential reach with Amplify.

See Amplify in action

Want to see how marketing teams, people teams, and sales teams put employee advocacy to work?

Download the Employee Advocacy Toolkit

  • 200%

    Higher click-through rate when an employee shares content, compared to when a company shares it.

  • 8X

    More engagement when content is shared by employees compared to businesses

  • $839k

    In advertising costs saved by Hootsuite customers over three years to achieve the same reach

Grow your reach exponentially right now

See for yourself how Hootsuite can help you extend your reach and boost brand awareness with little effort and less budget.

Happy man with champagne glass