Why Hootsuite?
Our suite of social media tools is built to simplify your marketing, accelerate your sales, and streamline your customer service

What makes us an industry leader
As the world’s first social media management platform, Hootsuite has been on the pulse of how people use social media for over a decade. And, over time, we’ve adapted our software to help businesses reach their customers more efficiently across multiple platforms, improve their customer service and gain deeper analytics and consumer insights. At the forefront of social innovation, we put social media to work in every corner of every organization, from the smallest business to the largest enterprise.
Right now we’re focused on three things.

Social marketing
Create, schedule, publish, and manage your content and ad campaigns across social networks from a single dashboard. We help maximize the impact of your social marketing by providing real-time insights, so you can focus on other areas of your business.
Social commerce
By combining the power of conversational AI with the human touch of your team, our customer messaging platform delivers exceptional customer experiences at scale.
Social customer care
Meet your customers where they are at on social. View and manage all of your customer conversations in one dashboard, providing service that’s seamless and personal.
What we do differently




Our research reports and certifications are trusted by hundreds of thousands of marketers to help inform real business decisions with confidence.
We partner and integrate with 150+ of the core platforms and technologies you already use to run your business.
We’ve created the infrastructure to keep your employees engaged and excited about your brand inside the office walls, while becoming advocates outside of the workplace.
We want to build connections that transform: where our people can thrive in a diverse, equitable, and inclusive work environment. And we’re committed to developing products and services that support and empower those who need them most.
Hootsuite in the news
- Forbes highlights Stuckey’s and Hootsuite, showing the value of social media for small business Forbes features insights from Hootsuite’s CEO and Stephanie Stuckey, CEO of Hootsuite customer Stuckey’s, on the value of social media for small business
Forbes highlights Stuckey’s and Hootsuite, showing the value of social media for small business
Forbes features insights from Hootsuite’s CEO and Stephanie Stuckey, CEO of Hootsuite customer Stuckey’s, on the value of social media for small business - Hootsuite unveils trends in social marketing, commerce and care in Social Media Trends 2023 report In its 7th annual report, Hootsuite unveils the top trends guiding the social media landscape in the release of its Social Trends 2023 report
Hootsuite unveils trends in social marketing, commerce and care in Social Media Trends 2023 report
In its 7th annual report, Hootsuite unveils the top trends guiding the social media landscape in the release of its Social Trends 2023 report - AdWeek recognizes Hootsuite in latest awards Hootsuite takes home the win in the ‘Best in Social/Influencer Tech, Social Marketing Management Platform’ category in AdWeek’s annual Readers’ Choice: Best of Tech Partner Awards
AdWeek recognizes Hootsuite in latest awards
Hootsuite takes home the win in the ‘Best in Social/Influencer Tech, Social Marketing Management Platform’ category in AdWeek’s annual Readers’ Choice: Best of Tech Partner Awards