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Why Hootsuite?

Our suite of social media tools is built to simplify your marketing, accelerate your sales, and streamline your customer service

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What makes us an industry leader

As the world’s first social media management platform, Hootsuite has been on the pulse of how people use social media for over a decade. And, over time, we’ve adapted our software to help businesses reach their customers more efficiently across multiple platforms, improve their customer service and gain deeper analytics and consumer insights. At the forefront of social innovation, we put social media to work in every corner of every organization, from the smallest business to the largest enterprise.

Right now we’re focused on three things.

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  • Social marketing

    Create, schedule, publish, and manage your content and ad campaigns across social networks from a single dashboard. We help maximize the impact of your social marketing by providing real-time insights, so you can focus on other areas of your business.

  • Social commerce

    By combining the power of conversational AI with the human touch of your team, our customer messaging platform delivers exceptional customer experiences at scale.

  • Social customer care

    Meet your customers where they are at on social. View and manage all of your customer conversations in one dashboard, providing service that’s seamless and personal.

  • Hootsuite awarded the 2023 Capterra Shortlist badge
  • Best Social Media Management Software of 2022 - Forbes Advisor
  • G2 "Top 50 Marketing Products" Bagde
  • TrustRadius badge rating Hootsuite "Top Rated" in 2023
  • Webby Awards 2022 - Honoree

What we do differently

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Our research reports and certifications are trusted by hundreds of thousands of marketers to help inform real business decisions with confidence.

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We partner and integrate with 150+ of the core platforms and technologies you already use to run your business.

Discover all of our Integrations

We’ve created the infrastructure to keep your employees engaged and excited about your brand inside the office walls, while becoming advocates outside of the workplace.

Learn more about employee advocacy

We want to build connections that transform: where our people can thrive in a diverse, equitable, and inclusive work environment. And we’re committed to developing products and services that support and empower those who need them most.

Learn more about our commitment

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