Free tools to help you grow your social media presence
Managing and growing your brand online is a hard job. Hootsuite's free tools for creators and social media pros save you time and make your job a little easier. Make sure to bookmark this page and come back often.
Social media tools to the rescue
Doctors have stethoscopes, carpenters have hammers, and social media managers have Hootsuite.
Social media caption generators
Caption generator
Short on time? Use AI to get help writing captions for six different social networks, including Facebook, Twitter, LinkedIn, and TikTok.
Instagram caption generator
Generate Instagram captions in seconds with this AI-powered Instagram caption writer.
Tweet generator
This AI-powered tweet generator can help you come up with viral-worthy tweets to keep your feed exciting.
LinkedIn post generator
This AI caption writer is the key to helping you become the next big LinkedIn-fluencer or thought leader.
Facebook post caption generator
Fill your content calendar fast with this AI-powered Facebook post generator. Get creative and write your content in half the time.
Instagram Threads generator
Viral Threads posts are just a few clicks away. Use this free post generator to start your Threads channel off right.
Social media hashtag generators
Hashtag generator
Turbocharge your social media posts with this free social media hashtag generator for multiple networks.
Instagram hashtag generator
Give your feed posts, Reels, and Stories a dash of viral magic with this Instagram hashtag generator.
TikTok hashtag generator
Get more views on the ForYouPage and beyond with this TikTok hashtag generator that’s perfect for brands and creators.
Social media username generators
Username generator
Invent (or reinvent) your online persona with this AI-powered handle generator for social media networks, forums, gaming sites, and more.
Instagram username generator
Get a list of Instagram name ideas in a few seconds flat. It's the perfect tool for businesses or individuals looking to nail it on Insta.
TikTok username generator
Boost your chances of going viral on TikTok with a shiny new username. Generate a list of TikTok usernames in seconds with this tool.
YouTube username generator
Make your channel stand out with a memorable YouTube username. Have this tool whip up a list of options in an instant.
Social media bio generators
Social media bio generator
Create a scroll-stopping bio on any social media network with this handy bio creator for 15+ networks.
Instagram bio generator
Give your Instagram profile a refresh with this quick Instagram bio generator. It works for business and personal accounts.
Other free tools
Emoji translator
Translate text to emoji and emoji to text (including English, French, Spanish, Italian, and German) with this free emoji translator.
Engagement rate calculator
Determine your social media return on investment (ROI), enhance your media kit, and figure out which posts work and which need work.
Twitter score calculator
Want to see how you’re performing on Twitter? Try our enagement score tool to see how you stack up now.
Employee advocacy calculator
If you’re considering whether employee advocacy is a worthwhile investment, use this calculator to see how far it can take your brand.
Social media dictionary
Define industry terms and lingo, from “organic reach” to “millennial pause.” Because even the pros occasionally miss the latest buzzwords.
Social media updates
Social media networks are constantly rolling out new features. Make sure to stay on top of them with these social media network updates.