Tune into your audience and competitors. Use what you learn to grow your business.
Enhance your strategy with social listening software for Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, and more.
Find out what your customers want
Set up Streams to monitor mentions, keywords, and hashtags to listen in on what people are chatting about in your space. Use your insights to develop a customer-first strategy and boost sales.
Grow your following by setting up Streams that let you hop into relevant conversations across all your social networks. Reply to, save, and like public comments to reinforce your brand as an industry leader.
Protect your brand
Set up feeds to identify and respond to negative feedback quickly. Protect your reputation by addressing customer concerns right from your Hootsuite dashboard. Save time and money while keeping customers happy.
All your social listening data in one place
Already using social listening software you love? Integrate the top social listening tools—such as Brandwatch and Talkwalker—to source essential insights from the comfort of your dashboard. Check out our app directory for more.
The best social media monitoring tools work with Hootsuite
All Hootsuite plans come with their own intuitive brand monitoring tools. Plus, you can add the ones you already use to your dashboard so all your info is in one place.
Your all-in-one social media management tool
Create and publish content across multiple networks in one place. Dazzle your audience and grow fast with a hashtag generator, Canva integration, and more.
Monitor and manage all your social media messages and mentions from a single tab. Save time and keep customers happy with saved message replies and more.
Measure and analyze your performance across all social media channels in one place. Increase engagement, impress your boss, and stay ahead of your competition.
Easily create and manage advertising campaigns alongside your organic content. Get more customers and expand your reach with clear reports and recommendations.
Frequently Asked Questions
Social listening is the act of tracking brand mentions, reviews, and relevant conversations online. With the right social listening tools, you can listen in when people talk about your brand or product on social media, blogs, forums, review websites, videos, and more. You can use what you discover to measure your brand’s popularity, audience perception, and customer desires.
Social media monitoring enhances customer advocacy by giving you a behind-the-scenes look at what customers want. Identify your audience’s most common pain points, the features or products they desire the most, and what’s stopping them from converting. With these insights, you can build a better, more customer-centric product.
Social listening tools track when a brand is mentioned online. They collect data from social media networks, blogs, forums, and review sites and display them in one feed. This provides an overview of metrics such as how often people mention your brand and how they feel about it.
All Hootsuite accounts come with basic social listening tools. Use your Professional, Team, Business, or Enterprise plan to set up custom feeds (Streams) that alert you whenever someone mentions your brand name, username, or the hashtags and keywords you specify.
Need more advanced social media monitoring tools? Add Hootsuite Insights and get detailed social listening analytics reports powered by Brandwatch. You can also integrate your existing social listening tools into your Hootsuite dashboard so everything is in one place.
A good social listening tool works by scouring the internet for mentions of your brand or specified keywords. Think of it like your own personal team of spies who hang out on every website waiting to report back relevant information. Every time someone talks about your company or the terms you specify, your social media monitor will record it and show it to you in a stream.
Social listening helps you make more informed decisions about your brand, product, and strategy. It demonstrates how certain content resonates with your audience, gauges how you’re doing against your competition, and helps you identify where to spend the most time and resources. Social listening can help prevent negative reviews and reduce your risk of getting canceled.