VANCOUVER, BC — AUGUST 9, 2023 — Hootsuite has been named a winner at TrustRadius’ Tech Cares Awards. Winners of the TrustRadius 2023 Tech Cares Awards have demonstrated a strong commitment to corporate social responsibility that enables their employees and local communities to thrive in a more sustainable and equitable world. 

“Being recognized by TrustRadius in their Tech Cares Awards is an honor as it validates the work both Hootsuite and our colleagues are doing within our industry ,” said Eva Taylor, Director of Social Impact, Hootsuite. “Our social impact strategy focuses on positively impacting our employees, customers, neighborhoods, communities, and our environment for the long term which is firmly anchored in our guiding principle of being good neighbors and allies, and underscores our collective commitment towards building a better world.”

The key areas of social corporate responsibility that were reviewed were:

• Volunteerism 

• Robust diversity, equity, and inclusion programs 

• Charitable donations and fundraising 

• Workplace culture, including model support for in-office and remote employees 

• Demonstrable support for environmental sustainability 

Hootsuite holds a deep commitment to its people and giving back to the neighborhoods and communities where their people live and work. A few programs and initiatives that Hootsuite has implemented include:

• HootGiving Program: Hootsuite offers education and discounts on its platform to help support and empower nonprofits in their pursuit of positive social change.

• Volunteering & Giving: Hootsuite gives back to the communities where its people live and work through volunteering and a mix of corporate donations and employee matching initiatives. Hootsuite also supports a variety of causes and issues that are important to its people and communities, including equality and anti-racism, community and environmental well being, and disaster response.

• Employee Resource Groups (ERGs): Hootsuite launched its first ERGs in 2021: the Women's ERG, the Neurodiversity ERG, the Black ERG, the LGBTQ+ ERG & the Parents & Caregivers ERG. These groups are an important step toward educating everyone at Hootsuite about the lived experiences of these groups and the role they play in guiding our collective journey to allyship.

• #PayUpForProgress: Hootsuite has pledged to honor equal pay for all employees, regardless of factors such as gender, sexual orientation, neurodiversity, age, race, or ethnicity. In 2021, Hootsuite achieved pay parity across the organization. 

"Hootsuite has earned a 2023 Tech Cares award for their remarkable commitment to corporate social responsibility," said Megan Headley, VP of Research at TrustRadius. "Their strong support for Diversity, Equity, and Inclusion initiatives showcases their dedication to fostering an inclusive and equitable workplace, making a positive impact on their employees and the community."

The Tech Cares Award serves as a trust indicator for buyers in the tech community. When a company receives this recognition, it demonstrates a commitment to corporate social responsibility. Buyers  feel more confident and assured when considering B2B products or services from Tech Cares Award-winning organizations.

To learn more about Hootsuite’s social impact and DEI initiatives, visit the website here.